Social Media Results: Dell & Twitter
Interesting post on techcrunch about how Dell is offering exclusive discounts to its Twitter followers. Dell has found a way to use Twitter to generate sales.
Dell has produced more than $1 million in revenue over the past year and a half through sale alerts via Twitter. Sharing Discounts exclusively, latest products…

It is difficult to integrate small – medium companies to this “new” way of understanding customer behaviour and what´s even more challegening is try to interact / implement this strategies. However, results and data from companies all over the world are helping us (managers) to change the curse of our organizations. Thanks for the data Mario!