Posts Tagged ‘ROI’

Social Business Consulting Group (Sobizco) Changes The Way Executives Look At Social Media

Seventeen Social Media Strategists Unite To Form The World’s Largest Social Media Consulting Firm.

Palo Alto, CA,  March 14  Today, the Social Media Consulting Group (Sobizco), founded by a team of 17 social media strategists from the U.S., Europe, and Asia Pacific, announced the launch of its consulting practice. All founding partners and an additional 20 social media consultants practice a unified methodology, as taught by the Social Media Academy. Different members of this global team have been working together for several years on diverse corporate social media consulting engagements and are now combining their experience to deliver enterprise-level social business consulting services worldwide.”

The firm commences operations with a team of approximately 80 consultants, ending today’s social media dilemma where tens of thousands of social media consultants don’t speak “enterprise” and the traditional business consultants don’t speak “social media”.  The Social Business Consulting Group focuses on social media audits, strategy development, engagement planning, solution implementation and strategy execution services. Each founding partner has profound management experience from companies such as BHP, Dell, Franklin Tempelton, Fujitsu, GE, IBM, Oracle, Rockwell, Southwest Airlines, Sun Microsystems, Symantec, Synnex, and Western Union.

“Once an executive decides to transform their organization into a more engaging company, attracting more customers through advocacy and user-generated content, those leaders are quickly challenged to develop a strategy that works not only for hundreds of managers and thousands of employees, but also for possibly millions of customers. The Social Media Consulting Group offers a complete series of tried and tested methods, models and frameworks to tackle large and complex projects including the most challenging of situations facing businesses” states co-founder Axel Schultze.

“Social media has provided enormous economic benefits to businesses around the world including growth in market share, reduction in product launch cost, reduction in support costs, increased brand reputation, improved customer experience models, higher ROI on marketing expenditure, along with faster and more precise insights into market trends in B2B as well as B2C situations” explained co-founder Wendy Soucie.

The group is already working with progressive clients including SAP, EMC, Qwest, Oracle, which has necessitated the need for a much larger social media consulting organization that is capable and skilled to tackle global projects.


The Social Business Consulting Group is a global management consulting firm with focus on social media. The firm’s purpose is to help executives create an exceptional competitive advantage by leveraging social media. The strategy consulting focuses on a holistic approach where all market facing departments leverage social media to create a mutually beneficial business relationship with the constituencies of their respective ecosystem.

Social Business Consulting Group is considered a thought leader in applying social media in large corporations. The consultants help business leaders and their teams to make strategic business decision and create measurable economic success.

The firm can be reached via their website and social presences at


03 2011

Social Media as Demand Generation


White Paper


06 2010

Reduce COST in Traditional Media with Social Media

Social Media Results: Dell & Twitter

Interesting post on techcrunch about how Dell is offering exclusive discounts to its Twitter followers. Dell has found a way to use Twitter to generate sales.


Dell has produced more than $1 million in revenue over the past year and a half through sale alerts via Twitter. Sharing Discounts exclusively, latest products…


12 2009

Plan, Focus, ROI = Methodical Social Media Engagement


Lately we have been inundated with a wave of new words…Web 2.0, Social Media, Communities, social Networking, Influencers, Marketing 2.0……Whether it is Facebook, Twitter, YouTube, LinkedIn, Wikipedia, or any number of other social networks, it is clear that social media is the latest trend and is here to stay.

Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It’s a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business purposes[Wikipedia]. (More @ The Top 10 Social Media ppt)

In addition to generating endless fresh ideas and engaging people from diverse fields and interests, social media allow people to reach beyond traditional barriers. They connect people to opinion about products; suggest new solutions to old problems forming an unprecedented source of customer feedback and innovation at the same time.

Companies are leveraging the Business by the power of social networks, not only as a source for innovation but also as a new channel for leads and opportunities. The adequate mix of social media enables companies to create an innovative personalized sales channel to potential customers. Remarkable is this sales channel as it is changing the traditional sales from a push to a pull perspective. Make sure your business is in the recommendation chain.

Social Media is the new input channel to CRM software and will empower companies to maximize their business.

Benefits of Social Media:

  • Generate revenue by referrals
  • Generate inbound links
  • Build trust with Customers – People do business with PEOPLE
  • Extend your events, seminars, webcast, conventions participation
  • Inexpensive

As I am leading the Social Media Strategy, from organizations such as Rotary Berlin InternationalOracle Consulting Western Europe, I would like to share 3 key points to have in mind when setting up your own for your business:

  1. Plan: Understand WHY?  are you starting with Social Media
  2. Focus: Understand HOW? Try different tools but then prioritize
  3. ROI: Understand WHAT? Measure what values your time/investment

Mario Paladini /


09 2009